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Press release service that I do as a public relations professional compels news story sent to targeted members of the media. The goal of a press release is to pique the interest of a journalist or publication. In general, a newsworthy press release addresses issues that your prospects or customers are grappling with and demonstrates why they, as well as the press, should care about the press release as well as your company. A Level III release is newsworthy and is basically an FYI to keep people up to date on your company. These are the factors I consider when I write press releases.
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