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Long story, short..this is how it's done! And this is how any caterpillar can become a butterfly!
1. Grab attention with a good headline.
2. Get right to the point in the first paragraph.
3. Include hard numbers.
4. Make it grammatically flawless.
5. Include quotes whenever possible.
6. Include your contact information.7. One page is best — and two is the maximum.
8. Provide access to more information.
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